Shopify is used as ecommerce platform by thousands of online stores worldwide. If you are wondering why you should choose Shopify as your ecommerce platform for your online store, read on to know the top 6 advantages of using the Shopify platform.
1. Easy to setup and manage
Shopify is easy to setup. Within few minutes of set-up, you can have a live online store. It has intuitive design that allows you to complete the store setup quickly without having much technical knowledge. You can start with one of the few themes, add your logo, add your products and you store is ready.
2. Lots of Apps Available
One of the reasons Shopify is the preferred online platform is the availability of apps that enhance the functionality of your store. There are apps for almost every need. Whether you want an app for sales management, or for advanced reporting, or for customer chat or any other functionality you can easily add the app and have the functionality in your store. No need to hire costly developers for enhancing your store.
3. Built-in Marketing & Store Analytics
Shopify comes with Built-in Marketing and Automation Tools. So, it’s easy to set up a Facebook, or google campaign and get started with getting your orders. It has provided automation so that you can send automated emails or SMS to your customers or prospective customers. It also has tons of reporting functionality available so that you can analyse trends related to your customers, orders, sessions, social accounts, etc. Note, Some of the reports may not be available in the basic Shopify plan.
4. Payment Options
Not only is it simple to set up COD option for your orders, but there are inbuilt integrations available for popular payment gateways and methods. Just put in the payment gateway details are you are ready to offer prepaid payment options to customers.
5. SEO friendly
Without extra steps, Shopify has been developed with many SEO features that are in-built in the platform. Your Store website elements such as structure, on-page optimization, and other ranking factors required by standard-practice SEO are already covered in the platform and you don’t need to worry much about them. IF you want advanced SEO, you can choose from many SEO apps that are available in the Shopify App Store
6. Support
Just in case you get stuck somewhere during the store building and managing process, you can contact Shopify for help 24*7 which comes very handy when you get stuck with such critical problem
So, from the above pointers, you would have understood why store owners prefer opening an online store on Shopify and get hassle-free with their operations.
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