In the field of online selling, everyone is familiar with the name of Amazon. It is one of the best sites for small and midsize businesses online. A study in 2020 revealed that 63% of all online product searches begin on Amazon.
More than 12 million products are sold on Amazon, but only a handful of amazon sellers end up building truly profitable businesses on the marketplace. So, whether you’re new on Amazon or an old hat, you can try our recommended best-selling hacks to grow your amazon business.
Our list of growth hacks will certainly boost your sales, grow your business, and will take amazon sellers to a next level. We will help you produce your desired results without increasing your workload. However, it’s not necessary to use them all, you can pick one or two that resonate with your style and start practicing them.
1. Expand Your Products List on regular basis
You need to identify & add new products to the existing product list. Take a look at more successful products you already have, and then think of related products that people are interested in.
For your primary category, search for subcategories, ‘customers who bought this item also bought’ on amazon or on the Amazon store of your competitor. Add those products that are in high demand.
It is recommended to expand that category in which you’re successful, as you would have a good understanding of that category. Also, try different categories as well that have high demand and low competition. This can be a great opportunity.
2. List on other Amazon Markets
Working in one amazon market is not enough, branching out to other markets will benefit your Amazon business. If you are working in India, it’s good to connect with the market having the highest number of net sales like Amazon US.
Also try your luck in British, German, and Japanese as they are the three most popular marketplaces. You need to determine which marketplace has more demand for your products, this will help in choosing a marketplace to which you should expand.
3. Optimize Your Product Listing
Increase the demand for your listed products through performing SEO (Search Engine Optimization) of your products. Good SEO will capture heavy traffic and will result in improving the product sale. This is the area where you don’t need to invest but it has a strong impact on your amazon business.
Improve your title and descriptions while inserting commonly searched keywords. Find relevant keywords to your product using the keywordtool.io tool, so you have more chances of showing up when people search for the products like yours.
4. Analyze The Competition And Stand Out From It
Listing your competitor is one of the great Amazon selling hacks. Go with the approach of what you can improve on the product which your competitor is providing. If someone is complaining about a specific feature of a product, this is the opportunity for you to catch.
Make those masses happy by offering a product with a 1-year guarantee or make a video showing its function in extreme conditions. Provide solutions to people’s problems and they will start following you, it’s that simple!
First, check out your competitor’s Amazon product reviews from their customers. Then start working on how to satisfy those customers and to make them your permanent buyers.
5. Register Your Brand
Legally register your brand; this will avoid someone else using your brand name. It also unlocks Amazon A+ content feature: it allows you to tell your brand story with enhanced images and video content and to describe your brand values and mission. This time you are not only sticking to title and description as you are providing something extra.
Now with a unique identity and trademarking, your sales will improve with time.
6. Improve Customer Service
Customer service plays a crucial role in online shopping. It’s due to good customer service that you can make a first-time shopper your permanent customers. Give them a feeling that you take care of them and will address their issues.
Customers prefer amazon sellers having excellent customer service. Amazon sellers should respond to customer inquiries on time, fix their issues, and be professional. Your happy customer will not only buy form always, but he/she will also do your unpaid marketing if you are selling products of good quality. So, reply to every message you receive. If you get a bad feedback, connect with the user and resolve it.
7. Properly Classify Your Products
Amazon uses various categories to organize products. Properly organized products are a sign of a good online store. Online shoppers will not get impressed if books are present in the same category as clothes. This will also affect your ranking and consequently, it will impact your sales.
Make sure all your products are classified in the proper way so people can navigate through your store easily and they will also find your products in searches. To classify your products, use the amazon Product classifier tool in your own favor.
8. Update Your Product Photos
To grab shopper’s attention on Amazon, you should improve your product photos. Upgrade your product photos if they aren’t impressive on the first look. The role of photos is essential to increase your product sale on amazon.
In online selling people can’t see your listed products physically, you should offer them pictures from all sides of a product in order to satisfy them.
9. Do Your Own Marketing
Perform online marketing of your products to reach a larger audience. One way to create new customers is by educating them, telling them they need your products and specifying the benefits of your products. Therefore, grow your website, add useful blogs, and attractive landing pages.
Use social media to generate organic traffic or go for paid advertising for some time. Inform your interested customers about new products using email marketing.
You can also use customer reviews for your product marketing. Reading good reviews will attract more shoppers and buyers will build trust in you. Customer reviews are the first thing buyers check before making a purchase.
Encourage your happy customer to leave a review, for this send them an email thanking them for making a purchase and request them to share their experience with a review. During this process, don’t forget that Amazon is always alert in identifying fake reviews so don’t go for them. Always capture genuine reviews, That’s it.
Conclusion:
Online selling through Amazon is continuously changing and you need to keep up with the changes and new strategies to grow your amazon business. There are many growth hacks and techniques to get you ahead of your competition and generate sales. But if you start working on the above-listed methods, you will target more customers and your business will surely grow with time.