The advertising Module on Flipkart is pretty basic. It allows you to set up a campaign but gives very few tools to optimize campaigns. Here-in we discuss the top 5 drawbacks of Flipkart advertising.
- Minimum Campaign Value
To start an ad one needs to create a campaign with at least 1000 rupees. It’s not possible to create a smaller campaign. This is much higher than Rs 50 which is the minimum campaign value on Amazon Advertising.
2. Top-up Model
Flipkart ad campaigns run on the basis of top-up. So once the budget is exhausted one needs to top-up the value again and again. There is no way of top-up on regular basis automatically. So, there is unnecessary pain of doing it again and again
3. No concept of Adsets
Once you choose products for advertising it clubs them on basis of category automatically. It has no option of defining adsets like other ad platforms.
4. No Portfolio Management
There is no concept of clubbing ads into portfolios for purpose of performance tracking. So, each campaign needs to be evaluated independently only.
5. Poor Ad Management
The ad reporting is ok and but there are very few options available to fine-tune the campaign based on reports. There is no way to target good keywords. Though there is an option to exclude keywords, the option is limited and very clumsy to use. If you want to remove a product from a campaign, you can’t do that. It allows you to fix the expected ROI but even that has lots of restrictions. Overall, optimizing the ad campaign is very limited in Flipkart
We can see from above that Flipkart advertising has not fully evolved and it needs to up its functionality so that it can be on par with other advertising platforms.